Apple’s revenue fell for the first time in 13 years. What should the company do to get its mojo back? #Apple
Apple does not need an introduction. We all are grateful to Steve Jobs for his wonderful creation which has added a lot of value to our life. His extraordinary vision about gadgets has taken shape in the form of Apple Digital products like iPhones and Mac Books. If you are a tech savvy person; you are already in the process of buying one for you. If you are an existing Apple customer, you are constantly looking for software upgrades on the App store. Plus, you regularly follow magazines and sites selling Apple products. Although, this brand has earned a tremendous brand advantage and recognition; there has been a sharp decline in the revenue of Apple in the year 2016. The next big question which comes up in your mind is
Why is Apple’s revenue going down in spite of iPhone 6s success
iPhone 6 is a wonderful gift to tech lovers. The features, speed, resolution and appeal of the highest version of Apple is simply unmatched. The pricing is too high! It does not fall within the bracket of affordability. Other smartphone manufacturers in the market are making a killing in the markets. They have launched a number of mobile phones with robust features like high-resolution cameras, optimal screen resolution and digital sound outputs. Thus, there is a standard 1:3 competition for Apple Phones.This choking competition is changing the entire complexion of the smartphone market. Other devices like laptops and personal computers are also facing a similar market competition. Mac is a tech marvel! Everyone will agree to it unconditionally. There are other laptops and desktops available at a much lesser cost.
What should #Apple do now?
Apple can do a number of things to enhance their sales revenue in the next quarter. A global discount on Apple products will increase sales remarkably. Next comes proper advertising. Without, proper advertising, even diamonds do not sell! Confused? Just think about the DeBeers commercials. The name does not need an introduction, but still they create such wonderful advertisements for their viewers. Do you think they are for entertainment? No! They are meant for increasing their sales. The third most competent solution comes with the introduction of low-end affordable devices which would have lower storage capacity and processing speed but more appeal. The devices would mainly come in 8 Gb and 16 Gb storage capacities. They would have a price range of $250-$350 and an attractive screen resolution.
Post-2016, Apple sales would improve. This is the assumption of industry experts who are doing an in-depth analysis of the company data. We can only wait and watch the game unfold in front us.